Hi from The HI Guy
I'm Scott Wright and I've spent 30 years working with, for and on iconic consumer brands and businesses. I've been a senior executive leader of teams in Marketing, Innovation, Strategy and Commercial. I have a passion for understanding the power and potential of great brands and brand identities and the critical role they play in building trust, value and impact . The new super power is unleashing your unique and authentic HI, or Human Identity and how that can transform the impact of individuals, teams, leaders and businesses.
My Story
I started my career in men's fashion retail in the late 80s while at university, when puffy shirts and trousers and thin leather ties were all the rage! This ignited my passion for engaging with people and providing solutions to solve their problems. What followed was a career in iconic consumer goods businesses with brand and innovation at their heart. The best practice disciplines of deeply understanding human behaviour and creating and building brands and innovation applies universally and is no less relevant to us as human beings.
I have a track-record of achievement and delivery at numerous blue-chip companies. I have had direct oversight of up to 250 people and $150M+ of revenue. I have turned -30%+ business unit decline into 30%+ growth as well as successfully launching from conception to commercialisation entirely new concepts in categories and successfully disrupted the status quo.
Post some Covid volatility, my career has taken somewhat of a pivot and I am now focused on what I do best and what gives me energy, along with a sense of fulfilment in seeing individuals, teams, leaders and organisations be the best version of themselves.
I thrive on instigating and navigating change, having led, fronted, and experienced the power of connecting with entire organisations and collaborating with the stakeholder ecosystem, including supplier and channel partners, to deliver great outcomes. Building trust by engaging often and face-to-face wherever possible, is my strong preference. I love being in front of an audience and communicating with energy and enthusiasm - I refer to myself as an 'Inspotainer'. Oh and I am obviously partial to a bit of dressing up and costuming for impact too...
Having been a senior leader in many corporate environments and a GM in multiple smaller businesses, I have extensive exposure to the full spectrum of business dynamics and challenges facing these different sized organisations. Regardless of size though, it still comes down to people and being MORE HUMAN.
My sense of humour, positivity, empathy and collaborative approach means working with me is (usually) fun, accountable, and focussed on achieveing great change outcomes together.
I am married with two university aged sons, love to cook, go to the gym, listen to music, play golf badly and get out into the beauty of New Zealand's nature and beaches as often as I can.
I'd love to have a chat and talk about your HI - tap link below to go back to Homepage and reachout via Contact https://www.scottwright.co/
Speaker at https://www.ted.com/tedx/events/65565
