Ideas for HUman Identity Assets
- Scott Wright

- May 19
- 1 min read
𤩠You don't have to be a show-pony...
The jacket and yellow shoes are mine.
They are not a template.
They are not a suggestion.
šŗ They are my deliberate, conscious expression of who I am ā turned up loud.
Yesterday, I shared this with a room full of accounting and finance professionals who had never been asked what their leadership brand actually was.
The reaction was fascinating and thankfully positive!
āļø Because the moment you reframe it ā from what do you do; to who are you and how do you show up ā something shifts.
People started thinking about the small, specific, entirely personal things that make them unmistakably themselves.
Not the loud things. Not the visible things. Often the quiet ones.
The question they always ask before every meeting. The way they follow up.
The thing they are known for saying when everyone else goes quiet. The calmness people seek out under pressure.
None of these require a technicolour jacket.
All of them require a decision ā to be yourself, consciously and deliberately, rather than accidentally or not at all.
š” I've mapped out five categories of Distinctive Human Identity Assets across tangible, behavioural, communication, values and presence dimensions ā with a few specific ideas in each - there's many many more.
Not as a formula.
As a starting point for your own thinking.
You just have to be you ā on purpose.
The image below is yours to use, share or steal.
What's one thing on this list that already feels like you?
š

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