Would You Want Max Headroom As A Boss?

🤯 This last week Meta announced an AI version of Mark Zuckerberg to scale his presence across the organisation.

I guess the metaverse went well, so that would make sense...

Another major beauty brand announced it is replacing its human influencers with AI-generated avatars.

And collectively, we barely blinked.

Here's the reframe nobody in these boardrooms appears to be making:

We're not supposed to be giving AI a human face.

We should be using AI to make humans more human.

🔥 AI is incredible technology that can amplify the human advantage.

Not diminish it.

Because here's what the AI avatar strategy is actually selling: the idea that human presence, identity and trust are just inputs to be replicated and scaled — rather than the irreplaceable, proprietary, deeply felt things they actually are.

I don't want my boss to be Max Headroom (an unashamedly 80s reference).

I don't believe anyone's skin can look that good — even with your "extraordinary" skincare range.

Besides isn't that straight out deception....?

And if we sit back and keep accepting Artificial Identity as a reasonable substitute for the real thing, we will absolutely reap what we sow.

Next it's our leaders. Our politicians. The humans we already struggle to trust.

Maybe that's where the mainstream goes.

⭐ Which means the opportunity for the businesses and brands that 'back human' — that build trust, keep it real and treat identity as a strategic asset rather than a production cost — has never been larger or more valuable.

Our human identity is too unique and too precious to be replaced by a digital facsimile.

❤️ Let's back human.

I reckon we'll be on the right side of history.